Robert Rodriguez, CEO

“Bob” is our go to guy.  He is a strategist and what we like to call a “business junkie” (he’s owned his own business since the age of 14).  He looks at things from a unique perspective and can dissect a business in seconds and usually develops an opinion on how to improve it in minutes.

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In late 2014, Natcom Marketing and NPN Media merged operations to become Natcom Global.  Bob is responsible for Natcom’s overall strategic direction including its multi-media platforms that include digital, content creation, distribution, ad sales and global initiatives.

In 2008, Bob and a group of investors acquired NPN, including a stake held by NBC Universal. Prior to NPN Media, Bob co-founded and led Natcom Marketing, a 33-year old full service marketing and communications agency with a roster of clients including Chevron, American Airlines, Burger King, Citibank, U.S. Housing and Urban Development, U.S. Department of Health & Human Services and Department of Treasury, to name a few. In 1995, Natcom produced the award-winning world record promotion, “Around the World in a Day” using an Air France Concorde to break the world aviation speed record which currently still stands.

Bob is the vice chairman of The Miami Symphony Orchestra, and has served as the chairman of the city of Miami’s adhoc budget committee, and also as an executive committee member of the Greater Miami Chamber of Commerce.

Bob received a Master’s degree in ALS from the University of Miami and received his Bachelor’s degree from Barry University. In 2012, Bob was named to Miami Dade College (MDC) Hall of Fame for Marketing. In 1993, Bob was a featured case study at Harvard Business School.


Eddie Sarasola, President, International Markets

Eddie brings over three decades of experience in marketing and business development, and leads Natcom’s international business. He is a creative force for the company and a leader in building strategic alliances for Natcom.

Eddie has worked on many significant advertising campaigns for corporations, such as Chevron, Coca Cola, Burger King, RJ Reynolds Nabisco, Royal Caribbean, BMW, the US Government, Hilton Hotels, Coors Beer, Lucent Technologies/Cisco, and many more.

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For Burger King, Eddie developed the Kids Club Promotions concept and worked with the American Zoological Society. This was an initiative involving zoos throughout the country, which resulted in the trading of 234 million animal cards and the distribution of 16 million albums. In 1994, the “Save the Animals” national campaign won the award for Best Educational Program of the Year.

Eddie was the mastermind behind “The Coors Beer Sunchaser Around the World Flight” on the Concorde aircraft, an aviation event that broke the Guinness World Record and won the Promo Magazine 1995 Top Marketing Global Promotion Award.

For Chevron, Eddie launched their Lubricants Division in Latin America and drove the largest lubricant promotion “Hacia el Futuro” for their Delo Oils brand in the region.

When websites and e-commerce were just starting to gain traction, Eddie worked with Latin artists to develop their influence and celebrity status. He helped launch Sofia Vergara and developed the first ever Latin celebrity website, and e-commerce initiative with her calendar.

In a collaboration with MSC Cruises and Puerto Rico Tourism Company, Eddie brought the first ever travel-related direct-response campaign to QVC with the launching of the first thematic cruise for the cruise line. This initiative resulted in the cruise selling out in hours.

Eddie is a founding member and sits on the executive board as Treasurer of the Miami Symphony Orchestra for which he has worked relentlessly to reshape it and expose it to a greater variety of audience demographics and sponsors.

Eddie is additionally co-founder of Hispanic Friends of Israel, a non-profit organization with the mission of galvanizing support and investment from the Hispanic non-Jewish community for the State of Israel through Israel Bonds.

Eddie was an All-American squash player and Junior National Champion at Fordham University.

Henry Corona

Henry Corona, CFO

Henry’s career focus has been on the profitable management of professional creative services. These include motion picture companies, marketing and advertising agencies, design firms, public relations firms, and interactive companies. Henry’s specialties are financial management, M&A, joint ventures and affiliations, and management buyouts of professional service companies. He primarily functions as CFO and provides Financial/Management Consulting.

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Notable achievements and experience include rising from financial analyst at Lucasfilm Ltd. to comptroller of all ancillary merchandising of film characters, music, and film rights. He additionally managed their company profit sharing and non-film corporate investments. Following Lucasfilm, Henry joined Pannell Kerr Forester as a Director of Entertainment Services, which was highlighted by the analysis and valuation of the film operations of 20th Century Fox in the acquisition of Fox by Rupert Murdoch’s News America. Henry later joined Sanders Consulting Group in Richmond Virginia as Director of Mergers & Acquisitions services. He continues to work with Sanders as an independent consultant.

In the course of providing M&A services to mostly mid-cap creative service businesses, Henry has served as CFO for various technology and professional service companies, including a NASDAQ company, Verida, LLC in San Francisco, Open Invitation in Monterrey Mexico, and most recently, NPN Holdings, LLC, the parent company of Natcom. Henry is also currently the Financial Director of a subsidiary of NPN Holdings, IMPAKTU, LLC.

Henry earned his B.A. in Economics from Grinnell College. He holds post-graduate degrees with an M.A. Economics from UCLA and an MBA Finance & Marketing from University of Southern California.

MARIO PASCUAL, Managing Director, Digital Media and Emerging Business

Mario is a key member of the strategic team in all things production, technology and distribution-related. A Madrid native, he landed in Atlanta to learn English, until Bob wooed him down to Miami with the promise of a new wife. Well, not really, but that’s the way the story gets told. He now speaks perfect English and is happily married with two young boys who he’s training to play “futbol” in the hopes they can one day play for Real Madrid.

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Mario is responsible for the development and execution of our international content including our new product FYINews, projected to launch late this summer in Spanish, Portuguese and English. He also manages the development and implementation of our technology-focused revenue streams, which include our Premium Content Marketplace for publishers and digital outlets. Throughout his 13+ years of experience, he has managed the pre-production, production and post-production departments for several leading multi-platform broadcasting corporations in the US and abroad, working on both the creative and business side. He’s passionate about “futbol” and his hometown team.


Susan Krivelow, Co-Founder, Broadcast News and Business Development

Susan is a broadcast whiz.  She leads the content development and production of our broadcast news division.  An industry veteran, she’s seen and done it all and we’re really in awe of her because she seems to have an idea, answer or solution to just about anything.  Originally from Boston, her only flaw to us Floridians seems to be her ardent passion for the Patriots.

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Susan Krivelow brings more than 20 years of experience in major market television news, digital content production, and educational and community programming.  She oversees the production of all Natcom’s broadcast news content and manages a growing staff of full-time, part-time and freelance writers, producers, videographers and editors. She is a founding member of  NewsProNet, a division of former NPN Media which merged to become Natcom Global.

From 1994-1997, Susan was News Director at WHDH-TV in Boston, Massachusetts.  Under her direction the 11PM news rose to first place in the ratings for the first time in more than a decade.  She was promoted to the position of News Director after 15 years in the Boston television news market as writer, producer and Executive Producer at WNAC-TV, WBZ-TV, and WHDH-TV, where she won numerous awards.

In 1997, Susan was hired by the Massachusetts Corporation for Educational Telecommunications to co-create and produce original, interactive educational television programming for middle schools students across the country.  The programming included classroom curriculum and an interactive Website for students.  While at MCET, she also worked with the Harvard School of Public Health and the U.S. Justice Department producing national teleconferences and video presentations on Violence Prevention.

Susan has taken on childhood hunger as her cause and volunteers for several local anti-hunger campaigns throughout the year.  She also sits on the board of the Krit Kearins Memorial Scholarship Fund. Susan received her B.S. in Microbiology from the University of Vermont.  She divides her time between Boston and Miami and is the proud mother of four daughters.


Marion Marvil, Managing Director of Marketing / Strategic Development

Marion, our resident “Ivy Leaguer” (graduated from Wharton), is unparalleled at crafting marketing strategy that is custom-tailored to our clients’ needs.  She also dabbles in art design and is a social media whiz.  But what we love most, is her infectious laugh.

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Marion’ s career has spanned over 20 years with experience in financial, consumer products and service-related industries. Early in her career, Marion structured and developed the Hispanic marketing infrastructure for Health and Beauty Direct, the health and beauty products vertical of Venture Media, a direct-response marketing agency. This included developing and training the staffing, product development, and the execution of Spanish-language marketing campaigns. From there, she co-founded Vision in Planning, a corporate and incentive event planning company with high-profile clients such as SunTrust, Citrix and the Hispanic Chamber of Commerce. For Ellis Diversified, Inc., a Florida real estate firm, Marion built and led a cross-functional team of marketing professionals to implement the marketing strategies for all of the company’s real estate developments, its affiliate mortgage company, and its clothing retail venture.

As co-founder of FreshConnect, Marion provided strategic marketing consulting for a variety of clients from the hospitality, fashion, financial services, security services, healthcare, yacht manufacturing, and non-profit industries. Her breadth of experience in both the corporate and entrepreneurial worlds, as well as her background in both marketing and finance, enable her to align and maintain a balance between artistic creative development and specific business and financial goals.

Personally, Marion has a passion for helping children in need. She is active with and has served as Past President of Jack & Jill Children’s Center, a center geared at breaking the cycle of poverty for children of low-income, working families.

Giselle Mas, Managing Director of Finance, Legal and Business Affairs

Giselle is responsible for financial documentation, planning and management of Natcom’s operations and business processes. She’s worked in the communications industry her entire career, coordinating the complex details of corporate/financial strategy, client services and business affairs. Giselle is a results-producing professional who loves her job and being a part of projects that help organizations achieve milestones.

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As Managing Director of Finance, Legal and Business Affairs, Giselle is responsible for leading financial planning & analysis, accounting, legal and business affairs operations. Having worked at Natcom for over 14 years, she has held leadership roles across project services, finance/accounting, business development, marketing, and general management functions. She’s worked on the development of Natcom Global’s business models and their paths to profitability.

Giselle is Hispanic and fluent in Spanish. She works closely with new and existing clients including federal, state and local government agencies, private sector corporations, non-profits and international organizations.

Prior to the Managing Director role at Natcom, Giselle was responsible for progressing successful projects for Natcom clients such as the Federal Government, CitiBank, Humana, ABC, RayCom and CBS to name a few.

For Giselle, the key is to focus on developing quality business relationships, along with innovative ideas, quantitative analysis and effective communication.

Giselle earned her M.B.A. from Barry University and has a B.A. in Finance from Florida International University in Miami, FL. When she’s not working, Giselle donates her time to community organizations. Her hobbies include competitive cycling, racquetball, adventure sports and athletic competitions.


Rosa Mosqueira, executive digital producer

Rosa is a multimedia specialist with a true passion for journalism. A proud gemini, she reflects her “multiple personalities” by immersing herself into different projects. She is devoted to educating her community on global and local issues. A proud graduate from the Honors College Dual Language Program, she earned a BAS on Film, Television & Digital Media from Miami Dade College. Through her college years, she constantly worked with Miami Dade College’s Media Services department, creating video and graphics for the institution. On May of 2013, she received a scholarship award from the National Academy of Television Science and Arts.

ERIKA MARCANO, Executive Digital Producer

We love Erika’s commitment. She is a passionate social and digital journalist. For her, the key is to create, develop and share.

Proud of her professional foundation in Venezuela, where her experience goes from working on the field as a reporter to being in charge of producing a radio show and digital media news, she decided to cross over and explore new opportunities and that’s how she landed in Miami: willing, open-minded and with a great attitude. She is a big believer in teamwork and in her free time you’ll find her doing yoga headstands. Now she is part of our new project, FYI News.

Just give her a cup of coffee and she’ll get it done!


Ricardo is an aspiring filmmaker and trained in Film and Digital Production.  He’s had quite a bit of experience in entertainment and reality TV during his time with MTV Networks, NBC Universal and Telemundo Studios.  He even had the opportunity to work closely with Juanes (sigh) for an MTV Unplugged show.

Daniel Batlle, Creative Director

One-of-a-kind as our resident designer, Danny has a unique ability as a creative type to take direction and changes with a smile.  He trained at SCAD and stays at the forefront of design trends and techniques.

Victor Rivas - executive digital producer

Victor is a film, soccer and literature junkie with a real passion for storytelling. He is formally trained with a Bachelor of Fine Arts in Film and Digital Production and throughout his time in the industry has offered his know-how and talent to companies ranging from network giants like MTV Networks and Telemundo to independent production companies. Besides his work in media, he is a published soccer analyst/connoisseur, as well as a fiction writer. He is also the best merengue dancer in the office!

Charlene Bert, Senior Executive Producer

Charlene is a media veteran, with nearly 30 years experience in both the broadcast and digital arenas.  As the Sr. Executive Producer of Sweepsfeed, she oversees the flagship news product at Natcom, a nationally-syndicated news feed distributed to more than 60 local television news markets nationwide. She oversees a team of award-winning journalists around the country in the creation, research, and production of broadcast (and social/mobile) news stories that continually make a difference.

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Charlene is a founding member of NewsProNet, which eventually became Natcom.

She has previously overseen Natcom’s digital platform, and is a co-founder of a digital platform for women,  Regardless of the platform, she is a journalist and cut her teeth in local TV news. She was the Sr. Executive Producer at WHDH-TV in Boston by the time she was 28, overseeing the 5:00, 5:30 and 6:00 news. Before that, she was a producer at WPRI-TV in Providence, working full time throughout her senior year in college.

Charlene resides in Massachusetts and doesn’t stop beaming about her two kids in college. She is a New Englander through and through but loves to come to the FL HQ during the blizzard months whenever possible.


Desiree Miller, Assignment Manager / Producer

Desiree is responsible for assigning all of the wonderful videographers and field producers we hire for our news products, including SweepsFeed. She’s just as comfortable working behind or in front of the camera since her background is in news television where she’s worked as an on-air reporter, producer, and ultimately as News Director. Personally, she’s passionate about kids and runs a popular parenting blog, drawing inspiration from experiences with her four kids.

Kerri Winick, Senior SweepsFeed Producer

Kerri is a senior producer for Natcom’s news content service, SweepsFeed. She’s a Special Projects dynamo with newsroom experience in Boston and Washington, DC. She not only hunts for compelling stories, but secures the interviews and produces the news segments. Beyond being a highly skilled journalist, she’s a self-proclaimed beauty product junkie and fashion-obsessed shopping addict.


Sheryl Tepper Weitman, Managing Director of Business Development

Sheryl loves making a deal that gives her clients the competitive edge. Her “retirement” in 2015 meant she could focus her formidable energy on helping Natcom grow. A diehard Carolina Panthers, Pittsburgh Steelers, Penguins, and Pirates fan, she proudly touts an impressive collection of “terrible towels”.

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For nearly 18 years, Sheryl served as an Executive Director for Israel Bonds. After being transferred to Miami in 2008, the sales out of that office more than doubled due to her efforts. Having retired from her position there, she embarked on her next endeavor and joined the Natcom team.

Sheryl is passionate about the State of Israel and has visited eight times with a ninth visit planned for this fall.  The land brings her years in Sunday school to life. She has endeavored to help Natcom showcase the many Israeli innovations in health and wellness.

Pursuing that passion, Sheryl is a life member of Hadassah and supports its hospitals in Israel. She actively supports Aventura Turnberry Jewish Center, AIPAC, Greater Miami Jewish Federation, Boystown Jerusalem, Israel Bonds and many other organizations.  A founding member of Hispanic Friends of Israel, she is the only non-Hispanic.

Sheryl is co-owner of a sales and marketing consulting business along with her daughter Jessica.   They are working together to spearhead the 

e-commence activities for Natcom. Additionally, Sheryl is a trustee for the ownership of an NFL team.

As an expert networker, Sheryl loves meeting new people and learning of their accomplishments, both personally and in business. She especially enjoys spending time with those new to their careers and cheering them on to success. She is excited to show friends, old and new, how Natcom can help them grow their business.



Stuart Webb is a man of many talents. To tens of thousands of grateful supporters, Stuart will always be known as “The Man Who Saved Derby County”. When one of soccer’s oldest, most famous names was on the verge of bankruptcy, Stuart was brought in to save the club from the brink of being wound-up at Britain’s High Court. He won that battle single-handedly and on his watch – over a period of 30 years he variously held the roles of club secretary, chief executive, director and chairman – the club enjoyed one of the most successful periods in its history, going on to share in the riches of the English Premier League He was also a board member of the English Football League.

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Stuart also created and built the Lonsdale travel business into one of the top five privately owned travel firms in the UK, with a stellar list of multi-national clients such as Toyota, several Government departments and England’s national soccer team. In 2003, in order to concentrate on his many other interests, he sold Lonsdale to Capita plc, the London-based international business process outsourcing and professional services company.

Since then Stuart has divided his time between the United States, Spain and London, creating new businesses including the Dubai Soccer Challenge that brought together some of the world’s top clubs on behalf of that country’s government

He has a global property portfolio, an interest in theatre on Broadway and in the West End, and together with Eduardo Marturet, the world famous Venezuelan composer and music director and conductor of the Miami Symphony Orchestra, he is now focusing on musical themes for the 2018 and 2022 FIFA World Cups.

Stuart has always had a commitment to education. He was a founder member of the Court of the University of Derby, and for the past nine years has been a patron and member of the Vice-Chancellor’s Circle of Cambridge University.

Such is Stuart’s vision that when Toyota established its European operation in the UK, as chairman of Global Learning Systems he oversaw an educational breakthrough, working in partnership with, among others, Birmingham University and Hitachi to create programs such as Japan World, Global Maths and Global English. For the first time schoolchildren went home with a CD Rom rather than a book. It was a stepping-stone to the Internet.


Rafael J. Diaz-Balart, Managing Director

Politically savvy and well-versed in national and global affairs, Rafael leads our EB-5 unit, managing international opportunities and creating global alliances that stretch from Europe to Latin America.  We like to consider our very debonair Rafael our cultural attaché.

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Prior to leading our international investment initiatives, Rafael served as CEO and Founder of  Vestec International Corporation, an advisory firm for U.S., Latin American and Spanish companies in their international operations, including companies in the maritime, financial, educational and energy sectors.

Rafael also served in executive capacities with IBJ Schroder International Bank, Paine Webber, Barnett Bank and the National Bank of Washington, D.C.  In partnership with the principals of the Brazilian financial group—Banco Paulista/Socopa, Rafael founded InterTrust Bank Limited (Bahamas). He also advised in the creation of The Florida Special Opportunity Fund, an off-shore investment vehicle for U.S. based commercial real estate transactions, administered by The Allen Morris Company.

Rafael holds a BA (Government) degree from Cornell University and an MBA from The American University.

His community involvement is considerable. Presently he is Chairman of the Miami Symphony Orchestra and is an Honorary Board Member of the Multiple Sclerosis Center of Florida Foundation.  Since March 2009, Rafa has been appointed Latin American Coordinator for the American Association of Port Authorities AAPA.  He has been active in international trade and commerce development organizations such as the Jay Malina International Trade Consortium of Miami-Dade County, the International Trade Board of the City of Miami and Miami-Dade County’s Sister Cities Program.  He was also Chairman of the Board of the Miami Bridge Youth and Family Services.


John Cuddihy, Managing Director of Distribution / China Head

We like to refer to John as our “China guy”.  He’s traveled extensively throughout China (and the world really) and heads our China unit along with our international content distribution.  John’s a great conversationalist and will engage you with some interesting stories gathered from his trips around the world.

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John has overall responsibility for worldwide distribution, and oversees the strategic direction for international ventures.

John is a TV industry veteran with extensive experience in international program distribution, brand development, affiliation agreements, and domestic and U.S. Hispanic advertising sales. Over 25 years, John has worked for such companies as Sony, A&E, New World Entertainment, ESPN, Lightworks Program Distribution and Katz Media, among others.

While at Sony Pictures Television International, where he served as Senior Vice President, John managed the Latin American television programming distribution division which had sales exceeding $100 million. He also served as Vice President/Managing Director, International Division for A&E Networks, with responsibility for the creation and development of A&E Television Networks brands worldwide. At A&E, he created joint venture partnerships to develop and manage local versions of The History Channel in Spain, China, Japan, Australia, the Middle East and elsewhere.

John currently serves as a Professor, Adjunct to the Dean, at the University of Miami’s School of Communication and is an avid Hurricanes fan (and a golf enthusiast).

Fabio Porcellini, Managing Director, Europe

Highly polished with a distinctive European flair, it’s no wonder that Fabio is based in Milan and Bologna, Italy, where he manages Natcom’s European business development initiatives and strategic partnerships. He brings a wealth of European relationships in high tech sectors.

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Fabio Porcellini has over 20 years of experience in business investment and development strategies. He focuses on business integration in the sector of technologies, primarily supporting the Smart City movement and its connection with the media production and distribution sector.

In addition to his role at Natcom, Fabio is a collaborator in a major Italian company listed on the stock exchange in Milan, which in recent years is specializing in the Smart City/Europe initiative, focused on advancing micro grid supplier capabilities to address the changing energy market.

Fabio has experience in the renewable electric energy sector, meeting the demands of clients and investors.

As part of the Natcom’s board, Fabio has been attributed to the delegation of the European business development consultancy and is responsible for establishing Natcom in Europe with a focus in the Italian market.

Mr. Porcellini is also CEO of NATLIVE, Uk company that owns NATLIVE srl, italian start up top player in the media technology and in the creation, production and distribution of digital content and media platform, with an innovative know how in the streaming sector.

Fabio is a Chartered Accountant and Auditor and is a recognized expert in corporate legal issues specializing in assisting corporate and contractual services and consultancy in extraordinary transactions such as mergers, demergers, conversions, acquisitions, deal structures, equity raise, financing and businesses sales. He is a graduate of the University of Bologna in Italy.

Ryan Amsel, Director, Better Food Movement

Ryan, a native Floridian and the director of, is a social connector, innovator, advisor and event producer in the food, health & technology space.  While serving in Americorps for City Year Boston, was recognized with the “Civic Innovation Award” for youth social innovation programing.

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He joined the Natcom Global Media team to produce the first Better Food Movement Conference, in partnership with Miami Dade College and the Miami Culinary Institute. Creating a platform to promote and inspire the future of food entrepreneurs and policy influencers. Ryan is also a founding committee member of plant-based culinary event, Seed Food & Wine Festival, the largest event of its kind in the US.  He looks forward to connecting with entrepreneurs and innovators and to share their stories to build an ecosystem that creates better food for more people.

Tania Pavon, Accounting Manager

Tania manages our overall budget and is responsible for our daily accounting and accounts receivables/payables. She’s very efficient in keeping us on track and on budget and manages to keep us all in line with a smile.

Sallie Anne Rodriguez, Client Services / Special Projects

Sallie Anne worked on the “client” side for most of her career but decided to trade in her suits and now alternates between flip flops and stilettos. As a former agency client herself, she has a unique capability of understanding client needs and is very sensitive to timelines and budgets


In over 24 years Rich Santelises has built a stellar reputation as a “go-to guy” in the print marketing, event planning and brand awareness arena. The bulk of Rich’s career was spent at the venerable and widely popular Ocean Drive Magazine where he ascended to become the premier implementer of marketing strategies with many local and multi national businesses . Rich worked with notable wide ranging accounts such as BMW, Bacardi, FedEx, Fiji Water and LVMH, just to name a few.

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Today, Rich continues to advise many media agencies, as well as highly recognizable brands. His extensive knowledge, resources and contacts are constantly in demand. He sums up his strategy in creating vibrant business partnerships with one key approach. “In today’s fast-paced world, it is essential to implement a strong digital platform creating compelling content for the desired demographics. It is a crucial component in delivering substantial, tangible and long term results.”

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