Humana engaged Natcom to initiate a video content marketing campaign featuring information about certain health conditions that their customers would find useful.
Leveraging our health and wellness library of over 4,000 videos, we were able to demonstrate fact-based content concerning key health conditions most relevant to the Humana audience. To focus the content for their specific older demographic audience, we custom-produced new branded content, added Humana-designated medical professionals to present the information, and wrapped the Humana message around it.
The result was a series of short videos that we delivered to Humana for multiple platform use, including broadcast, digital, and social. With our series, Humana associated their brand with useful, informative content and was able to leverage the power of video to connect with their audience.