MARIO PASCUAL

MANAGING DIRECTOR OF DIGITAL MEDIA AND EMERGING BUSINESS

Mario is a key member of the strategic team in all things production, technology and distribution-related. A Madrid native, he landed in Atlanta to learn English, until Bob wooed him down to Miami with the promise of a new wife. Well, not really, but that’s the way the story gets told. He now speaks perfect English and is happily married with two young boys who he’s training to play “futbol” in the hopes they can one day play for Real Madrid.

Mario is responsible for the development and execution of our international content including our new product FYINews, projected to launch late this summer in Spanish, Portuguese and English. He also manages the development and implementation of our technology-focused revenue streams, which include our Premium Content Marketplace for publishers and digital outlets. Throughout his 13+ years of experience, he has managed the pre-production, production and post-production departments for several leading multi-platform broadcasting corporations in the US and abroad, working on both the creative and business side. He’s passionate about “futbol” and his hometown team.

GISELLE MAS

MANAGING DIRECTOR OF FINANCE, LEGAL AND BUSINESS AFFAIRS

Giselle is responsible for financial documentation, planning and management of Natcom’s operations and business processes. She’s worked in the communications industry her entire career, coordinating the complex details of corporate/financial strategy, client services and business affairs. Giselle is a results-producing professional who loves her job and being a part of projects that help organizations achieve milestones.

As Managing Director of Finance, Legal and Business Affairs, Giselle is responsible for leading financial planning & analysis, accounting, legal and business affairs operations. Having worked at Natcom for over 14 years, she has held leadership roles across project services, finance/accounting, business development, marketing, and general management functions. She’s worked on the development of Natcom Global’s business models and their paths to profitability.

Giselle is Hispanic and fluent in Spanish. She works closely with new and existing clients including federal, state and local government agencies, private sector corporations, non-profits and international organizations.

Prior to the Managing Director role at Natcom, Giselle was responsible for progressing successful projects for Natcom clients such as the Federal Government, CitiBank, Humana, ABC, RayCom and CBS to name a few.

For Giselle, the key is to focus on developing quality business relationships, along with innovative ideas, quantitative analysis and effective communication.

Giselle earned her M.B.A. from Barry University and has a B.A. in Finance from Florida International University in Miami, FL. When she’s not working, Giselle donates her time to community organizations. Her hobbies include competitive cycling, racquetball, adventure sports and athletic competitions.

MARION MARVIL

MANAGING DIRECTOR OF MARKETING / STRATEGIC DEVELOPMENT

Marion, our resident “Ivy Leaguer” (graduated from Wharton), is unparalleled at crafting marketing strategy that is custom-tailored to our clients’ needs. She also dabbles in art design and is a social media whiz. But what we love most, is her infectious laugh.

Marion’ s career has spanned over 20 years with experience in financial, consumer products and service-related industries. Early in her career, Marion structured and developed the Hispanic marketing infrastructure for the health and beauty client vertical of Venture Media, a direct-response marketing agency. This included developing and training the staffing, product development, and the execution of Spanish-language marketing campaigns. From there, she co-founded Vision in Planning, a corporate and incentive event planning company with high-profile clients such as SunTrust, Citrix and the Hispanic Chamber of Commerce. For Ellis Diversified, Inc., a Florida real estate firm, Marion built and led a cross-functional team of marketing professionals to implement the marketing strategies for all of the company’s real estate developments, its affiliate mortgage company, and its clothing retail venture.

As co-founder of FreshConnect, Marion provided strategic marketing consulting for a variety of clients from the hospitality, fashion, financial services, security services, healthcare, yacht manufacturing, and non-profit industries. Her breadth of experience in both the corporate and entrepreneurial worlds, as well as her background in both marketing and finance, enable her to align and maintain a balance between artistic creative development and specific business and financial goals.

Personally, Marion has a passion for helping children in need. She is active with and has served as Past President of Jack & Jill Children’s Center, a center geared at breaking the cycle of poverty for children of low-income, working families.

SUSAN KRIVELOW

CO-FOUNDER, BROADCAST NEWS AND BUSINESS DEVELOPMENT

Susan is a broadcast whiz. She leads the content development and production of our broadcast news division. An industry veteran, she’s seen and done it all and we’re really in awe of her because she seems to have an idea, answer or solution to just about anything. Originally from Boston, her only flaw to us Floridians seems to be her ardent passion for the Patriots.

Susan Krivelow brings more than 20 years of experience in major market television news, digital content production, and educational and community programming. She oversees the production of all Natcom's broadcast news content and manages a growing staff of full-time, part-time and freelance writers, producers, videographers and editors. She is a founding member of NewsProNet, a division of former NPN Media which merged to become Natcom Global.

From 1994-1997, Susan was News Director at WHDH-TV in Boston, Massachusetts. Under her direction the 11PM news rose to first place in the ratings for the first time in more than a decade. She was promoted to the position of News Director after 15 years in the Boston television news market as writer, producer and Executive Producer at WNAC-TV, WBZ-TV, and WHDH-TV, where she won numerous awards.

In 1997, Susan was hired by the Massachusetts Corporation for Educational Telecommunications to co-create and produce original, interactive educational television programming for middle schools students across the country. The programming included classroom curriculum and an interactive Website for students. While at MCET, she also worked with the Harvard School of Public Health and the U.S. Justice Department producing national teleconferences and video presentations on Violence Prevention.

Susan has taken on childhood hunger as her cause and volunteers for several local anti-hunger campaigns throughout the year. She also sits on the board of the Krit Kearins Memorial Scholarship Fund. Susan received her B.S. in Microbiology from the University of Vermont. She divides her time between Boston and Miami and is the proud mother of four daughters.

EDDIE SARASOLA

PRESIDENT, INTERNATIONAL MARKETS

Eddie brings over three decades of experience in marketing and business development, and leads Natcom’s international business. He is a creative force for the company and a leader in building strategic alliances for Natcom.

Eddie has worked on many significant advertising campaigns for corporations, such as Chevron, Coca Cola, Burger King, RJ Reynolds Nabisco, Royal Caribbean, BMW, the US Government, Hilton Hotels, Coors Beer, Lucent Technologies/Cisco, and many more.

For Burger King, Eddie developed the Kids Club Promotions concept and worked with the American Zoological Society. This was an initiative involving zoos throughout the country, which resulted in the trading of 234 million animal cards and the distribution of 16 million albums. In 1994, the “Save the Animals” national campaign won the award for Best Educational Program of the Year.

Eddie was the mastermind behind “The Coors Beer Sunchaser Around the World Flight” on the Concorde aircraft, an aviation event that broke the Guinness World Record and won the Promo Magazine 1995 Top Marketing Global Promotion Award.

For Chevron, Eddie launched their Lubricants Division in Latin America and drove the largest lubricant promotion “Hacia el Futuro” for their Delo Oils brand in the region.

When websites and e-commerce were just starting to gain traction, Eddie worked with Latin artists to develop their influence and celebrity status. He helped launch Sofia Vergara and developed the first ever Latin celebrity website, www.sofiavergara.com and e-commerce initiative with her calendar.

In a collaboration with MSC Cruises and Puerto Rico Tourism Company, Eddie brought the first ever travel-related direct-response campaign to QVC with the launching of the first thematic cruise for the cruise line. This initiative resulted in the cruise selling out in hours.

Eddie is a founding member and sits on the executive board as Treasurer of the Miami Symphony Orchestra for which he has worked relentlessly to reshape it and expose it to a greater variety of audience demographics and sponsors.

Eddie is additionally co-founder of Hispanic Friends of Israel, a non-profit organization with the mission of galvanizing support and investment from the Hispanic non-Jewish community for the State of Israel through Israel Bonds.

Eddie was an All-American squash player and Junior National Champion at Fordham University.

ROBERT RODRIGUEZ

CEO

“Bob” is our go to guy. He is a strategist and what we like to call a “business junkie” (he’s owned his own business since the age of 14). He looks at things from a unique perspective and can dissect a business in seconds and usually develops an opinion on how to improve it in minutes.

In late 2014, Natcom Marketing and NPN Media merged operations to become Natcom Global. Bob is responsible for Natcom’s overall strategic direction including its multi-media platforms that include digital, content creation, distribution, ad sales and global initiatives.

In 2008, Bob and a group of investors acquired NPN, including a stake held by NBC Universal. Prior to NPN Media, Bob co-founded and led Natcom Marketing, a 33-year old full service marketing and communications agency with a roster of clients including Chevron, American Airlines, Burger King, Citibank, U.S. Housing and Urban Development, U.S. Department of Health & Human Services and Department of Treasury, to name a few. In 1995, Natcom produced the award-winning world record promotion, “Around the World in a Day” using an Air France Concorde to break the world aviation speed record which currently still stands.

Bob is the vice chairman of The Miami Symphony Orchestra, and has served as the chairman of the city of Miami’s adhoc budget committee, and also as an executive committee member of the Greater Miami Chamber of Commerce.

Bob received a Master’s degree in ALS from the University of Miami and received his Bachelor’s degree from Barry University. In 2012, Bob was named to Miami Dade College (MDC) Hall of Fame for Marketing. In 1993, Bob was a featured case study at Harvard Business School.